SACRAMENTO, CALIF. - Playfly Sports Properties and MileSplit announce the signing of a three-year strategic partnership. Since its founding in 2001, MileSplit has been the definitive website for scholastic track and field registration, results, and meet coverage in the United States.
"We look forward to working with MileSplit as they continue to streamline the overall management of track and field and cross country meets," stated Brian Sandy, General Manager of CIF at Playfly Sports Properties. "In addition to recording and showcasing student-athlete accomplishments, MileSplit will help boost the overall coverage of our incredible CIF student-athletes at the grass-roots level."
"We are honored to partner with the California Interscholastic Federation," said Alonso Rodriguez, Director of Business Development at MileSplit. "We share a common vision of growing the sport of track and field and cross country through free online registration, real-time live results, and modern and interactive meet coverage that highlights athletes of all abilities. We are looking forward to working with the CIF for years to come."
MileSplit, which began operations in 2001, works with state editors to facilitate the business, as well as the publishing processes associated with the management of track and field and cross country meets. Its elaborate network is then able to provide in-depth coverage at the grassroots level from one state to the next. Simultaneously, these state portals distribute content to a national database that expands MileSplit's unprecedented depth of national coverage. The scope of that national coverage allows readers to view many of the vital aspects of tracking the sports -- through results, rankings, articles, videos, photos, statistics, and more.
About the California Interscholastic Federation (CIF)
Created in 1914, the CIF is the governing body for high school sports in the state of California. CIF is uniquely positioned to foster student growth in values and ethics. CIF's ideal of "Pursuing Victory with Honor," provides the opportunity to influence the actions of the athletic community. CIF strives to promote equity, quality, character, and academic development. CIF is a nonprofit federation and the state office, located in Sacramento, Calif., represents the interests of its member Sections. The 10 Sections represent geographic regions within the state: Central, Central Coast, Los Angeles City, North Coast, Northern, Oakland, Sac-Joaquin, San Diego, San Francisco, and Southern. CIF represents 1,609 public and private member schools and more than 838,000 student-athletes. CIF conducts Regional and State Championships in badminton, baseball, traditional competitive cheer, cross country, football, volleyball, tennis, wrestling, basketball, soccer, softball, swimming & diving, track & field, golf, and water polo. CIF Sections conduct championships in more than 26 sports. Visit CIF at CIFState.org and follow on Facebook, Twitter, and Instagram @CIFState.
About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of high school and college multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America's largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.